Top 9 Proven Benefits of Mobile Apps for Business(s) in 2021 | Aasa Technologies
In the past decade, mobile app usage has grown exponentially around the world. As of the end of 2020, there were approximately 3.5 billion smartphone users worldwide, and an estimated 1.4 billion smartphones were sold that year alone.
As a result, there has been an increase in demand for mobile apps in most large firms and businesses.
But before you jump on the mobile app bandwagon for your business, it’s a good idea to step back and review what you need and want to achieve from the app. Understanding the many benefits of business mobile app development is the best way to approach it. The next step is to remove unnecessary things and shortlist the ones that are suitable for your business. And finally, take advantage of these benefits to advance your marketing and achieve specific business goals.
How To Use Mobile Apps For Your Business
To make your business a success while investing in a mobile app, you need to pay close attention to your approach. Depending on your branding needs, you can choose from several ways to go mobile.
Although the primary goal of your app is to interact with your customer base, the target of the interaction often varies from company to company.
Here we have listed the most popular benefits of mobile apps we have seen in the market.
The top functional and marketing benefits of business mobile applications are as follows:
1. Provide More Value To Your Customers:-
Mobile apps are one of the key elements of modern technology that is constantly changing how consumers shop and meet their needs.
In addition to being able to search for products, as well as create and track orders from the comfort of their rooms, customers also use a personalized mobile experience to make faster and more informed shopping decisions.
This trend is evident from a study that showed that more than half of mobile app users rely on these apps to meet their shopping needs.
From complaint management systems to online registration forms and intelligent data-based UX improvements, there’s almost no limit to how much value you can deliver.
2. Connect Better with Customers:-
Customer service is no longer just about face-to-face communication between smiling sales associates and customers.
Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the real game-changer in customer service is now mobile apps.
And, through a solid mobile presence, you’ll always know that you’re presenting the same face to the customer – an interface specially designed to give them the best experience to study and decide whether they want to buy your product.
Most marketers view their apps primarily as a means to improve customer service.
3. Enhances Brand Recognition:-
When it comes to advertising, there’s so much going on that it’s hard to make your business stand out. Newspaper advertisements, outdoor billboards, attractive signboards, social media marketing…every other business is doing it.
The uniqueness required to build a brand is sorely lacking. But those same ads when paired with an app that rates high on customer engagement can do wonders for boosting your brand loyalty.
4. Improved Visibility:-
The way people view products and services has changed a lot over the years. Where verbal recommendations and website browsing were once the most common solutions, people now prefer to view stuff on their smartphones while traveling, waiting for appointments, and even during their free time.
Apps are a great marketing tool to make the most of this growth. It grabs the attention of the target audience and improves the overall visibility of your business.
5. Boost Profits:-
When customer satisfaction increases, so do sales. In fact, according to SalesForce, 70 percent of shopping experiences are influenced by how customers feel about how they are being treated.
The more interested and happy people are with your product and your business, the greater will be the increased consumer demand. And let me assure you that if you have a product that your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.
That’s where the mobile app comes in like none other.
6. Improve Customer Loyalty:-
Building customer loyalty is an important and difficult aspect of marketing a business. Business apps help ease this road by developing a relationship between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services offered and encourage customers to make purchases.
Apart from this, it also enhances brand recognition. Therefore, when an app user needs a product/service to be offered by the business in the future, it is likely that the customer will choose the now-familiar app over its competitors.
7. App Makes The Sale:-
When potential customers need a product or service, they are more likely to see it on their smartphone rather than on a laptop. Research shows that most searches are done while traveling, socializing, and waiting for appointments, not during leisure time where one has access to a laptop or desktop system.
Since apps are faster, more interactive, and easier to navigate than websites, the availability of an app for your business will prompt a customer to choose you for their purchase. The gist of it is that websites primarily help build brand awareness through social media, but apps are where the most sales take place.
8. Reach Higher Customer Engagement Level:-
One of the surest ways to increase brand loyalty and revenue generation is to focus on your engagement level. If you successfully increase how often customers engage with your brand, you will experience an increase in your customer’s lifetime value, return on investment (ROI), and other important metrics.
For app owners looking to increase their level of engagement, there are a few features you may want to incorporate into your app.
9. Uniqueness:- Offer Something Out-of-the-Box
Technology has captivated almost every section of our lives, and organizations are no exception. Almost everyone has used the mobile app. However, despite awareness, their development is still rare. Specifically, at the small business level.
Therefore, building an app and offering it to your customers can set your organization apart. Make sure you have built it correctly by following various app development strategies. Your competitors, as well as users, will surely be amazed by your initiative and forward-thinking.
Want to improve your business processes and significantly increase your profitability? A mobile app may just be the missing link.
Today, most online traffic is driven by mobile devices. Getting a mobile app for your business puts you in the right position to take advantage of this trend.
From a branding perspective to customer service and marketing, there will hardly be a department of your business that doesn’t benefit from the inclusion of a mobile app.