The biggest waste of money, time, knowledge and expertise and the reason outsourcing is so expensive, as follows:
⚡️Need a logo - go to designer
⚡️Need a website - go to web company
⚡️Need content - go to copywriter
⚡️Need a business plan - make it up/don't bother
⚡️Need marketing - go to a marketing agency
⚡️Need to increase sales - go to an SEO specialist
Your business strategy is developed and written, amended when required (as every working document should be), your company brand is well-developed against your USPs and audience, steering your sales & creating all outreach aligned with your business, your expansion/exit strategy is mapped out with a detailed and thorough marketing and media plan running towards the outcome but also throughout the continued running of your business, your website and digital strategy has been designed with all of this at the forefront with content written by specialists in SEO who have created the business plan. And back to the beginning.