Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
We start with SEO website audit, improve site navigation, fix duplicate content, optimize the website for mobile, optimize the site speed, produce high-quality content that adds value and improve your metadata including inbound and outbound hyperlinks.
Search Engine Optimization (SEO) is about making important modifications to wesbite, they could have a noticeable impact on your site's user experience and performance in organic search results.SEE OUR WORK
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements -- open rates, click-through rates, spam complaints, unsubscribe rates, etc. Build subscriber list, encourage readers, keep spam folders, emails look clean and crisp.
Social media marketing (SMM) targets social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms. Creating shareable content and advertorials.
Online Reputation or e-reputation, is the reputation of a company, person, product, service or any other element on the Internet and Digital Platform. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks.
A fast-growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be the most important source of competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators, and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.
Reputation management includes getting mentions of the business sites that rank highly on Google and submit online press releases to authoritative websites in order to promote brand presence and suppress negative content.
Local Search Engine Optimization is referred as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers and at the exact time they're looking for them online. We gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
Local SEO provides people finding your store for purchase, authority content that grabs visitors to your website and more calls from potential customers. SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
Pay-Per-Click, is internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. The different types of PPC ads include, search ads, local search ads, display ads and remarketing. These ads can show up on web pages, social media platforms, web pages and mobile apps. They usually look similar to the content around them.