Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results." Gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions. SEO is not only about search engines but, good SEO practices improve the user experience and usability of website. SEO can put you ahead of the competition. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
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