01

The_Client

Mom Made Tiffins was founded by Sandeep Madhukar Devkate in September 2019 with a vision to provide best Tiffin service that could benefit everyone in terms of taste, quality and cost.

Their main intension was to connect with students and employees who stayed away from their home, so that they could be served healthy and tasty food at pocket friendly rates.

02

The_Challenge

Mom Made Tiffins needed a very light website with a very effective working module on both front end and backend was needed. The UI was made with consideration that the users is able to order or manage their accounts easily. The backend was made in such a way that the orders could be viewed and tracked easily and could be modified if needed.

Track Times needed

Increase

NUMBER OF TIFFINS

Our strategy

Highlight

Services Provided

&

Work

ON SEO & DIGITAL MARKETING

Connect

RIDERS

03

The_Approach

The complete website was built on wordpress. We encrypted the data to secure all the user details. We designed and tested every piece of communication, accompanying Mom Made Tiffin's growth and proposing different solutions to drive their growth up. A/B testing and user research guided our design decisions. Design for advertising was also considered.

Art Direction

TYPOGRAPHY

ROBOTO, Sans-serif was chosen for clear communication.

COLORS

We selected white backgrounds for images and texts. We highlighted different pages using overlay for it to look more readable and attractive A solid pattern of white and blue was carried across for smooth and reliable communication.

PHOTOGRAPHY

This was the most important part since the visual attraction for the food was the only way to communicate through the audience. The plan was to incorporate all the images in a way that they would enhance the visual communication. We used a lot of images of food and tiffins in the background and lighten them to a point where the images were visible and the text was also readable.

WEBSITE DESIGN

Landing page iterations.

WEBSITE DEVELOPMENT

We developed a custom solution and are still working with them on their current requirements for customisation and advertisement.

04

The_Result

Successfully launched the website.