Born in 2009, Track Times became one of the UK's leading Sports Timing business.
The mission of it's founder, Kevin Butt, was to be able to offer the organizers and the riders a one stop shop solution for all their timing and event information for the Classic Motorcycle and Enduro racing events with the Track Times UK timing system.
Kevin had always had a passion for motorbikes and he wanted to spend more time on the track with his family and less time doing the timings.
Track Times needed a fully working web system which was more approachable, as well as easy to use. A functional web design was needed to quickly move forward through the creation of communication pieces.
Track Times needed
We designed and tested every piece of communication, accompanying Track Times growth and proposing different solutions to drive this growth up. We performed tactics like A/B testing and user research to guide our design decisions.
Audiowide-regular typography was chosen to develop a strong connect and reliable communication.
We selected different backgrounds of images and chose different highlighting colours like orange and white to communicate.
Chosen as the ultimate visual language to display real riders and real events and thus, communicate Track Times reliability. The plan was to anchor all the visuals of the events through photography. We designed some mock-ups for the website and advertising.
Landing page iterations.
We developed a custom solution using CSS so that the website was light and easily accessible.
Launched the site. Proud To Have Brilliant Results.