01

The_Client

Born in 2009, Track Times became one of the UK's leading Sports Timing business.

The mission of it's founder, Kevin Butt, was to be able to offer the organizers and the riders a one stop shop solution for all their timing and event information for the Classic Motorcycle and Enduro racing events with the Track Times UK timing system.

Kevin had always had a passion for motorbikes and he wanted to spend more time on the track with his family and less time doing the timings.

02

The_Challenge

Track Times needed a fully working web system which was more approachable, as well as easy to use. A functional web design was needed to quickly move forward through the creation of communication pieces.

Track Times needed

Increase

EVENT ORGANISERS

Our strategy

Highlight

EVENT ORGANISERS

&

Bring

RIDERS CONNECT

Connect

RIDERS

03

The_Approach

We designed and tested every piece of communication, accompanying Track Times growth and proposing different solutions to drive this growth up. We performed tactics like A/B testing and user research to guide our design decisions.

Art Direction

TYPOGRAPHY

Audiowide-regular typography was chosen to develop a strong connect and reliable communication.

COLORS

We selected different backgrounds of images and chose different highlighting colours like orange and white to communicate.

PHOTOGRAPHY

Chosen as the ultimate visual language to display real riders and real events and thus, communicate Track Times reliability. The plan was to anchor all the visuals of the events through photography. We designed some mock-ups for the website and advertising.

WEBSITE DESIGN

Landing page iterations.

WEBSITE DEVELOPMENT

We developed a custom solution using CSS so that the website was light and easily accessible.

04

The_Result

Launched the site. Proud To Have Brilliant Results.