Taking your business online offers a lot of opportunities, but with so many options it becomes confusing where to go. To go digital and do it the right way, you need a well-thought-out and flexible plan. Which will lead you in the market and grow your business. To make work simple, we are here the Aasa Technologies, a digital marketing company in Pune. To build a digital presence and grow online we offer services like Search Engine Optimization, Social media Optimization, Email Marketing, Social Media Marketing, Online Reputation Management, Local SEO and PPC.
Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). Which including Google, Bing, Yahoo and other search engines.
We start with SEO website audit, improve site navigation, fix duplicate content, optimize the website for mobile, optimize the site speed, produce high-quality content that adds value and improve your metadata including inbound and outbound hyperlinks.
Search Engine Optimization (SEO) is about making important modifications to a website, that could have a noticeable impact on your site’s user experience and performance in organic search results.
The goal of SMO is to strategically create interesting online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are “like and comment on posts, retweeting, embedding, sharing, and promoting content”. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements. Such as open rates, click-through rates, spam complaints, unsubscribe rates, etc. Build a subscriber list, encourage readers, keep spam folders, emails look clean and crisp.
We digital marketing company in Pune also provide Social media marketing (SMM). In this, we target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually centre around: Establishing a social media presence on major platforms. Creating shareable content and advertorials.
Online Reputation or e-reputation, is the reputation of a company, person, product, service or any other element on the Internet and Digital Platform. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks.
A fast-growing discipline and corporate necessity, reputation management are widely acknowledged as a valuable intangible asset which can be the most important source of competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators, and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.
Reputation management includes getting mentions of the business sites that rank highly on Google and submit online press releases to authoritative websites to promote brand presence and suppress negative content.
Local Search Engine Optimization is referred to as local search engine marketing, it is an incredibly effective way to market your local business online. As it helps businesses promote their products and services to local customers and at the exact time they’re looking for them online. As we are digital marketing company Pune what we do is, firstly gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
Local SEO provides people finding your store for purchase, authority content that grabs visitors to your website and more calls from potential customers. SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
Pay-Per-Click is internet marketing through which you pay if ads obtain clicks on the search result. As a result, it is a way to buy visits to the site, rather than trying to earn those visits organically. The different types of PPC ads include, search ads, local search ads, display ads and remarketing. These ads can show up on web pages, social media platforms, web pages and mobile apps. They usually look similar to the content around them.