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Pictorial marks (or logo symbols)
A pictorial mark (sometimes called a brand mark or logo symbol) is an icon or graphics-based logo. This image probably comes to mind when you think "logo": the iconic Apple logo, the Twitter bird, the Target bullseye. The logos of each of these companies are so symbolic, and each brand so established, that the mark alone is instantly recognizable.
Monogram logos (or letter marks)
Monogram logos or letter marks are logos that contain letters, usually brand initials. IBM, CNN, HP, HBO… Seeing a pattern, yes? Those are the initials of some well-known businesses with long names. With 2 or 3 words to remember, they have started using their initials for brand identity purposes. So it makes perfect sense for them to use monograms(sometimes called lettermark logos) to represent their organizations.
A wordmark logo is a font-based logo that focuses only on the name of the business. Think Visa and Coca-Cola. The Wordmark logo works well when a company has a short and distinctive name. The Google logo is a great example of this. The name itself is catchy and memorable, so when combined with strong typography, the logo helps to create a strong brand identity.
Abstract Logo Marks
An abstract sign is a specific type of pictorial logo. Rather than being a recognizable image(such as an apple or a bird) it is an abstract geometric form that represents your business. Some well-known examples include the BP Starburst-y logo, the Pepsi divided circle, and the strip-y Adidas flower. Like all logo symbols, abstract symbols work well because they condense your brand into a single image.
Proven Branding Statistics
- 77% of purchases are made under its brand name only when your brand starts acting as a verb as they say Coke instead of a cold drink. We call this a real achievement.
- 72% of the best brands are named with slang or abbreviations.
- Color is a huge factor in brand identity. A signature color can increase the identity of a logo by up to 80%.
- 82% of investors believe that brand strength, name recognition, and logos are becoming more important in guiding them in their investment decisions.
How can one get a quality logos?In making a logo, quality must be ensured. Here are some pointers to help you make sure you're getting quality logos for what you're paying for.
logo design questionnaireDesign questionnaires are extremely helpful. Why so? This is because it gives all the necessary initial information. There should be accurate and clear information dissemination from the customer to the service provider.
Design questionnaires help in this matter. The customer has a vision of how the logo should look and feel. Now the service provider has to ensure that the vision is realized.
Follow the KISS rule! keep it Simple Stupid
- keep it Simple Stupid is the so-called KISS rule. Follow this rule and you are sure to have a hit logo and your customer will love it.
- A very cluttered and complex logo is hard to see. Somehow, it tends to irritate the eyes. This is because there are so many elements moving around and it becomes difficult to distinguish which is what and what it actually symbolizes.
- For example, the Nike logo is just a checkmark, isn't it? But it has managed to become one of the most famous people in the world.
Font SelectionReadability is important. Once a person sees a logo and immediately understands what the logo stands for and what it means, the design is very well designed. Otherwise, if the person has to think first before understanding the logo, then itis not well designed and it mean that the logo is nott conveying the brand.
A customer spends only three to five seconds looking at the logo. During that short time frame, it's a make-or-break deal. An ideal test for this would be to print a small design first, perhaps the size of a large sticker, then post it on a wall. Step back a few feet. If you can't read it, fix it.
CMYK or RGB?Here's a color tip: CMYK is for print, RGB is for the web. While both CMYK and RGB have their advantages and disadvantages, it is the medium that decides which option is best. The rule of thumb is to have both versions for optimal design. It also works like the print test mentioned earlier. There is a difference between RGB and CMYK prints. So make sure you get both versions.
Logo Final FormatThe formats should provide versatility. Both raster and vector files should be recieved from the designer,Different file formats must be kept. These are all necessary to be able to reproduce logos in various forms of media, from JPEG formats to final products to raw PSD files.