WHAT IS DIGITAL MARKETING? | THE 10 TYPES OF DIGITAL MARKETING?
WHAT IS DIGITAL MARKETING?
From a general perspective, marketing is about identifying and satisfying customer needs. This is a special task in a business context, as successful marketing efforts can increase inbound leads and attract more customers with the explosion of digital technology.
Digital marketing, also known as online marketing, is the promotion of brands using the Internet and other forms of digital communication to connect with potential customers. This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as a marketing channel.
WHY DIGITAL MARKETING IS IMPORTANT FOR BUSINESS?
When businesses start, their focus is on how to get the first set of customers through marketing. One of the best ways to reach a group of potential customers is through digital marketing that gets you into a large group of people online who can attract you locally.
By using digital marketing, you can reach a larger audience in a way that is both more effective and more measurable.
Other importance of online marketing include:
Your Customers Are Online
Cost-Effective And Fast
Establish Your Brand Reputation
From startups to venture businesses, a multidisciplinary digital marketing approach can have significant business benefits.
Successful digital marketing strategies typically include a variety of approaches, including online advertising, search engine optimization and marketing, social media marketing and management, and content creation.
10 Important Digital Marketing Techniques in 2021
1. Search Engine Optimization (SEO):-
SEO stands for search engine optimization, it is a digital marketing strategy used by businesses and individuals to increase the visibility of their websites and their company. It focuses on the presence of your website in search results on search engines like Google.
A strong SEO strategy will allow brands to rank their websites and their content higher on the SERPs for relevant keywords to capture the attention of potential customers and bring them into their sales funnel.
2. Content Marketing:-
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and achieve a clearly defined audience – to drive profitable customer action.
Businesses use content marketing to promote and enable sales by using site analysis, keyword research, and targeted strategy recommendations. Content is king in creating awareness and generating quality leads that sustain healthy sales growth. Content marketing is the heart of most successful digital marketing campaigns.
3. Social Media Marketing:-
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.
But something really important is missing in this definition. Let’s make it more simple and clear:
“Social media marketing is the process of creating tailored content for each social media platform to increase engagement and promote your business.”
Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. This is incredibly beneficial for the growth of your business.
4. Pay Per Click (PPC):-
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertising link is “clicked”. Alternatively, PPC is known as a cost-per-click (CPC) model. The pay-per-click model is mainly offered by search engines (eg, Google) and social networks.
There are different types of PPC ads, but one of the most common types is paid search advertising.
5. Affiliate Marketing:-
Affiliate marketing is the process of earning money (commission) every time you promote and sell a company’s products or services.
The affiliate simply discovers the product they enjoy, then promotes that another person’s or company’s products and earns a share of the profit from each sale they make. Sales are tracked from one website to another through affiliate links.
6. Native Advertising:-
Native advertising uses paid ads that match the look, feel, and function of the media format in which they appear.
It is the concept of creating ads that are so cohesive with page content, assimilated in design, and consistent with the platform behavior that the viewer thinks the ad is there.
Promoted search results and sponsored social media posts are popular examples of native ads.
7. Marketing Automation:-
Marketing automation is about using software to automate marketing activities. Marketers often use this software to help nurture leads through integration with customer relationship management (CRM) and customer data platform (CDP) software.
Marketing automation helps you identify potential customers, automating the process leading to sales readiness. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even advertising campaigns.
8. Email Marketing:-
Email marketing is when you send a business email message to your ’email subscribers’ – contacts who have signed up to your email list and given explicit permission to receive email communications from you.
Email marketing is used to inform about your brand, increase sales and build a community (eg with newsletters).
Modern email marketing has moved away from one-size-fits-all mass mailing and instead focuses on consent, segmentation, and personalization.
9. Online PR:-
Online PR (online public relations) is the public relations work of communicators through available online communication channels (and communication tools). In addition to classic media’s online pages, these channels include social media, blogs, and websites.
Based on the measures taken in the print sector, the possibilities and opportunities offered by online media are utilized and strategies are adapted accordingly.
10. Sponsored Content:-
Sponsored content is premium content that a sponsor pays a publisher to create and distribute. It is a type of native advertising that is tailored to the surrounding content on a webpage.
In other words, sponsored content is an ad that looks like it should be there—it seems like a natural fit for a platform, rather than an offensive ad.